Julia L F Goldstein

How Are You Changing the World?

Writing and Publishing

Defining a Brand: One Message, Two Business Lines

Defining a Brand: One Message, Two Business Lines
Jun 18, 2020 by Julia L F Goldstein
I’m struggling to define my brand. Am I the writer who can learn enough about photolithography or lithium-ion battery chemistry to write about those topics in understandable English? Or am I the author trying to change the world by spreading the message of environmental sustainability and smarter use of materials?

Secondhand Goods, Secondhand Art

Secondhand Goods, Secondhand Art
Feb 26, 2020 by Julia L F Goldstein
When I had diseased birch trees cut down in my backyard a couple of years ago, I saved some of the wood. One of the pieces, in particular, captivated me. It’s shaped like the number nine and would make a great top for a small table or footstool. I’ve gone so far as roughly sanding it. But it still lies in my garage not fulfilling its promise as a conversation-starting piece of furniture.

Three Takes on Materials and Sustainability

Nov 01, 2019 by Julia L F Goldstein
In October, I had the opportunity to speak to three very different audiences: 1) semiconductor packaging industry executives and engineers; 2) members of a synagogue who are part of the congregation's "green team";  3) university students enrolled in an environmental health seminar.

Sharing the Stage

Jun 28, 2019 by Julia L F Goldstein
When I returned home from Indie Author Night last night, my husband said, “They should have broken in into two nights like the debates.” He had a point. I was one of 22 authors at the event. Dan, co-owner of Brick and Mortar Books, introduced each author, who then had two minutes to pitch their book.

What's in Your Backpack?

May 17, 2019 by Julia L F Goldstein
It’s Thursday morning and I’m on the bus heading to a business meeting. I’m making good on the promise I made to take public transit more frequently, something I best appreciate when I can avoid the hassle of traffic and parking near downtown Seattle. Also, I can’t write a blog post while driving. My backpack is stuffed with everything I’ll need for a busy day traveling around Puget Sound by bus, ferry, and on foot.

Five Takeaways From the San Francisco Writers Conference

Feb 19, 2019 by Julia L F Goldstein
I’ve spent the last few days holed up at the Hyatt Embarcadero Center immersing myself into the world of writing, publishing, and book marketing. I've learned that I need to change my name, step up book distribution, reconsider quiz marketing, take a copy of my book with me everywhere, and freely approach experts in the publishing industry when I have a question.

Why writing a book is like making a jigsaw puzzle

Mar 02, 2017 by Julia L F Goldstein
A friend of mine told me recently, “Writing a book is like making a jigsaw puzzle. It’s hard to get started, and it comes together slowly at first, but it gets faster toward the end.” He had it somewhat right, but not exactly. As a writer who also enjoys jigsaw puzzles, I had to take it further. The analogy works in a much deeper way than my friend had considered. My husband and I made this puzzle in a weekend. It's only 500 pieces.

Especially for nonfiction, you need to start with a thesis and an outline. The outline is like the border of...