You care about people and the planet. Are you looking for ways to make your company more sustainable?
“Companies are facing new, tough questions from stakeholders about their sustainability performance. But how should organizations communicate what they're doing to employees, customers, investors, and more? And how do they do that without making embarrassing mistakes or greenwashing? Beyond the Green Team offers practical (and pithy) help on how to make the most of these critical moments of communication and connection.”—Andrew Winston, sustainability advisor and best-selling author of Green to Gold and Net Positive
If your company strives to be “green” and to meet the triple bottom line of not just profit but people and the planet, then communicating more frequently and more clearly about your organization’s sustainability efforts and interests is critical.
In addition to the positive effect it has on the environment, your local community, and society at large, the benefits of better sustainability communication include improvements in:
Employee engagement, satisfaction, and retention
Company reputation and customer loyalty
Long-term financial gain
But how do you get there?
Whether you have five or twenty-five years of experience in the business world, you can help your company’s green initiatives succeed. Award-winning author Julia L. F. Goldstein, PhD will show you how.
“Whether it's your first day in a sustainability role, or you're a thought leader in sustainability, there is much to learn in this great book. It's packed full of tips, facts, and thoughtful guidance. Moreover, it's the perfect book if you work in senior management and you are new to business sustainability thinking. No matter how far along the journey you are, you will be scribbling down notes on how to kickstart/revive initiatives and how to pull together a strategic company-wide approach.”-Paul Foulkes-Arellano, Founder, Circuthon Consulting
In Beyond the Green Team, Goldstein explains that the way you talk about sustainability—first within your company among both leadership and employees; and then with consumers, investors, and other stakeholders—is the essential foundation of any successful green initiative.
Read Beyond the Green Team to learn:
The importance of mission, vision, and values as they relate to sustainability
Strategies for building a successful “green team”
Ways to encourage internal communication and collaboration
The problems with “greenwashing” and how to avoid mistakes
Approaches for effective external communication and marketing
Guided by meticulous research, interviews with top executives and sustainability leaders, and examples of successful initiatives by a variety of companies and industries, Goldstein lays out the core concepts needed for sustainable solutions that will help your organization thrive—and the practical steps needed to get there. You will come away with clear Action Steps you can take to reach your sustainability goals.